Creating a Comprehensive Google Analytics Report

3 min readMay 3, 2024


Analyzing the output data of a campaign is one of the biggest factors adding to its success. The performance tracking makes it easy for the marketers to work on the remedial measures for something which isn’t working. Google Analytics is one of those tools which provides informative insights into your website, helping you determine the engagement levels and see what’s bringing you down. However, even the most skilled marketers sometimes face challenges while working on google analytics. The data is huge, and the dashboard is not exactly everyone’s cup of tea. That is why in this blog, we have put together an ultimate guide that will assist you in building a comprehensive google analytics report.

Jump ahead to:

Why do Google Analytics insights matter?

Google Analytics reporting allows you to peep inside your visitor’s behaviour across the funnel. If you have ever caught yourself worrying about things like:

  • The growth of your homepage
  • The most visitor-driving channel
  • How many new visitors are you getting
  • Conversion rate from your website
  • The average time a visitor spends on your website
  • And more

Then you will benefit greatly from GA as it can give you the precise answers along with data supporting it to help chalk out crucial strategies for growth.

What should your Google analytics report contain?

You must use structure and storytelling to create a Google Analytics report. The sections of a report should be interconnected, providing continuity and adding segments to the larger data sets.

Ideally, these should be the sections of your report:

Acquisition overview

This is the first thing to include in a GA report as it gives an in-depth summary of the overall health of the website. A glance at this section at the top of the Google Analytics report can provide you with aggregated performance statistics.

User behaviour overview

You will cover the basic user behaviour on your site in your second segment. These metrics will include:

  • Average time on a page
  • Bounce rate
  • Exit rate
  • Pageviews per session

You can use user behaviour to learn how your audience perceives your content.

Page bounce rates and conversions

Who wouldn’t want their visitors to read their articles, go through their website and ultimately become paying customers? But, in reality, this is not always the case. Not every visitor who goes through the article gets converted into a customer. Only a marketeer knows the amount of time spent to produce high-quality material. However, there is still a chance to decrease the bounce rate and increase the conversion rate for the other pages of the site. Identifying which pages or souces attract the most footfall will help you in achieving success.

Audience overview

Every firm has a demographic they want to target that is why an audience overview section within your GA report is essential. You can check if your website is engaging your target audience by monitoring its traffic. With this data, you can see what type of interest your intended audience has for your website.

Assessing particular pages

By using Google Analytics, you can track the performance of individual pages and even searches. As granular data is usually overshadowed by the big-picture metrics discussed earlier, this portion should be included at the end.

The Bottom line

With this walkthrough of the comprehensive report creation, we are sure you will be able to create a GA report which can help you reach your desired results. Check out EasyInsights’ Marketing Data Intelligence Platform ideal for digital businesses to get in touch with data engineers committed to delivering value to your business.

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