Set up reliable marketing data in minutes. EasyInsights unifies data across platforms so you can focus on insights.
Get instant answers to your business questions through data.
Use Cases:
- Recover Lost Conversion Signals - Activate First-Party Data for Better Targeting & Measurement - Ensure Reliable Event Tracking Across Platforms - Improve Product Catalog & Dynamic Ad Performance - Understand Real Website User Behaviour
Key Features of EasyInsights
- First-Party Data Activation Connect CRM, website, and backend data to power measurement and targeting.
- Server-Side Tracking & Set-up Conversions API (CAPI) Reduce signal loss and improve attribution accuracy.
- Enhanced Conversion Matching Improve match rates for better optimization and audience quality.
- Audience Suppression & Segmentation Exclude low-value users and focus spend on high-intent audiences.
- GCLID & Conversion Tracking Enable accurate Google Ads attribution and performance analysis.
- Lookalike Audience Improvement Build stronger prospecting audiences using clean, high-quality data.
- Full Attribution & Customer Journey Tracking See how users move across channels from first touch to conversion.
- Product Feed Optimization Automatically enhance feeds for dynamic ads and catalogs.
Who can benefit?
Digital marketers with no technical background.
Who can use it:
- Chief Marketing officer of mid sized eCommerce brands
- Performance Marketing Managers
- Performance Data Analysts
