Account-Based Marketing (ABM) Explained: Strategies & ImplementationThere’s no better marketing strategy than deeply understanding your target audience, what challenges they face, what solutions they’re…Jul 8Jul 8
Google Marketing Live 2025: Everything Marketers Need to KnowGoogle Marketing Live 2025, held on May 21st, brought together advertisers, developers, and business leaders from around the world to…Jul 8Jul 8
How to improve event match quality with the first party dataIf you’re struggling with rising ad costs and low-performing campaigns on Meta, you’re not alone. One of the most common yet overlooked…Jul 3Jul 3
How to Leverage CRM Data for Smarter Marketing CampaignsIn today’s hyper-competitive digital landscape, simply running ads or sending emails isn’t enough. Customers expect personalised, timely…Jul 1Jul 1
You’d launch a campaign, and almost instantly, you’d see clicks, conversions, and ROAS numbers…You noticed the numbers didn’t add up. Conversions dropped. Attribution looked off. Suddenly, your once-reliable data felt like a puzzle…Jun 27Jun 27
Top 5 Audience Segmentation tools to Improve your marketingIn today’s marketing world, sending the same message to everyone no longer works. People expect brands to understand their interests and…Jun 24Jun 24
How to Leverage Klaviyo for Maximum RevenueIn the current landscape of eCommerce, customer acquisition costs are rising while user attention spans are shrinking. Brands can no longer…Jun 24Jun 24
Why Brands Should Switch to Server-Side Tracking in 2025Monitoring how users interact with your website is now a cornerstone of a digital brand’s success. From understanding what your visitors…Jun 24Jun 24
How to use client side and server side tracking togetherIn the ever-evolving digital landscape, tracking user behavior accurately has never been more challenging or more important. With rising…Jun 16Jun 16
Klaviyo for Shopify — How to IntegrateYou’ve set up your Shopify store, your products are live, and visitors are landing on your site — but conversions are low, emails aren’t…Jun 16Jun 16