Conversion Rate Optimisation (CRO) Strategies 2025Remember when you clicked on an ad, landed on a product page, felt slightly confused, and then… clicked away? You probably don’t recall the…3d ago3d ago
Google DV360 Campaigns: Key Metrics to TrackImagine you’ve just opened a new cafe and start promoting it with DV360(Display & Video 360), Google’s programmatic advertising platform…May 6May 6
Third-Party Checkout Tools for Shopify: Pros and ConsIn today’s fast-moving e-commerce world, scalability is everything. Shopify brands aiming for growth need checkout experiences that are…Apr 29Apr 29
Which Conversion tracking method works best for PPC CampaignsRunning paid ads without conversion tracking is like driving with your eyes closed. You’re spending money, but you don’t know what’s…Apr 29Apr 29
How to Send Freshsales Lead Data to Meta and Google AdsIn today’s performance-driven marketing world, simply generating leads isn’t enough; you need to close the loop between your CRM and ad…Apr 29Apr 29
How to Send Lead Data from Zoho to Meta & Google AdsRunning successful Facebook lead ads takes more than just launching campaigns. You also need to manage your lead data well.Apr 23Apr 23
Programmatic Advertising: How It Works & Why It MattersModern digital advertising uses automation to revolutionize how brands connect with their target audience. Programmatic advertising…Apr 23Apr 23
How to Set Up the Google Tag for Conversion TrackingTo get the best results from your Google Ads, tracking conversions is essential. Without it, you’re just guessing which ads are performing…Apr 21Apr 21
How to Increase Facebook (Meta) Event Match QualityIn today’s digital marketing landscape, data is everything, especially when it comes to running high-performing Facebook ads. But what…Apr 18Apr 18
10 Facebook Ad Metrics to Track in 2025Facebook Ad metrics are like a report card for your ads. They show how well your ads are doing on Facebook. Facebook stands as the most…Apr 16Apr 16