EasyInsights – Medium

Meta Andromeda impact on ad strategy

Meta’s Andromeda update has introduced significant changes to ad delivery, impacting performance marketers across its ecosystem. While the…

6d ago

Meta Andromeda impact on ad strategy

6d ago

Understanding Meta’s Andromeda

Meta is changing the advertising game with Andromeda, its next-generation AI-powered ad retrieval engine. Imagine delivering the right ad…

6d ago

Understanding Meta’s Andromeda

6d ago

Multi-touch Attribution: What it is; how it works

Modern consumers interact with brands across multiple channels before making a purchase. They might see an ad on social media, read an…

Oct 14

Multi-touch Attribution: What it is; how it works

Oct 14

How To Connect CTWA Chats to Campaigns, Ad Sets, and Ads

In today’s mobile-first world, Click-to-WhatsApp Ads (CTWA) have become a powerful way to engage potential customers instantly. One click…

Oct 10

How To Connect CTWA Chats to Campaigns, Ad Sets, and Ads

Oct 10

How to track cross selling of Products

Cross-selling is one of the most powerful growth levers for eCommerce and retail businesses. By encouraging customers to purchase…

Oct 10

How to track cross selling of Products

Oct 10

Black Friday 2025: Marketing Strategy and Data Insights

Black Friday 2025 is approaching fast, and for brands and marketers alike, this isn’t just another sales event-it’s the biggest shopping…

Oct 8

Black Friday 2025: Marketing Strategy and Data Insights

Oct 8

Why Meta Loves First Party Data

With cookies fading and privacy rules tightening, first-party data has become the most valuable fuel for Meta’s ad engine. Because it’s…

Oct 3

Why Meta Loves First Party Data

Oct 3

Black Friday 2025: Marketing Strategy and Data Insights

Black Friday 2025 is approaching fast, and for brands and marketers alike, this isn’t just another sales event-it’s the biggest shopping…

Oct 3

Black Friday 2025: Marketing Strategy and Data Insights

Oct 3

What is RFM segmentation? How to analyse it.

In today’s competitive market, not all customers can be treated equally. Some are loyal advocates who spend regularly, while others shop…

Sep 19

What is RFM segmentation? How to analyse it.

Sep 19

How to Calculate & Improve Your Customer Retention Rate in 2025

As a digital marketer, you’re constantly chasing the next click, the next lead, and the next customer. But what if I told you the secret to…

Sep 18

How to Calculate & Improve Your Customer Retention Rate in 2025

Sep 18

EasyInsights

EasyInsights

EasyInsights boosts ROAS by fixing tracking gaps, syncing offline & CRM data, removing junk traffic, and enriching insights for sharper ad targeting.

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