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EasyInsights

Facebook Conversions API ( CAPI ) — Comprehensive Guide for Performance Marketers

Facebook Conversions API ( CAPI ), is a tool developed in response to browser-based tracking methods’ growing limitations and challenges…

Sep 9

Facebook Conversions API ( CAPI ) — Comprehensive Guide for Performance Marketers

Sep 9

EasyInsights

Last-Click vs Data-Driven Attribution Models: What is Right for Your Brand?

In the world of marketing, attribution models identify and assign credit to the various interactions (interactions) that contribute to a…

Sep 9

Sep 9

EasyInsights

First-Click or Last-Click Attribution Models: What is Right for Your Marketing Strategy?

Attribution is a critical aspect of digital marketing, enabling businesses to determine which marketing channels and touchpoints contribute…

Sep 9

First-Click or Last-Click Attribution Models: What is Right for Your Marketing Strategy?

Sep 9

EasyInsights

When and How to Use Time Decay Attribution Model in Marketing

The customer journey is rarely linear, often involving multiple channels. Time Decay Attribution model operates on the principle that not…

Aug 13

When and How to Use Time Decay Attribution Model in Marketing

Aug 13

EasyInsights

When and How to Use Data-Driven Attribution Model in Marketing

In today’s data-rich marketing landscape, understanding which channels truly drive conversions is no easy feat. Enter data-driven…

Aug 13

When and How to Use Data-Driven Attribution Model in Marketing

Aug 13

EasyInsights

When and How to Use Position-Based Attribution Model in Marketing

In the complex world of digital marketing, accurately attributing conversions to various interactions is crucial for optimizing campaigns…

Aug 13

When and How to Use Position-Based Attribution Model in Marketing

Aug 13

EasyInsights

Google Retargeting with First Party Data for E-Commerce Businesses

You must have already heard that only 3% of first-time visitors will likely buy from your website on their first visit. For the rest of the…

Aug 13

Google Retargeting with First Party Data for E-Commerce Businesses

Aug 13

EasyInsights

Using Data Enrichment to Improve Marketing Performance

Data enrichment involves augmenting the quality of existing customer data by integrating newer data from additional sources. It helps you…

Aug 13

Using Data Enrichment to Improve Marketing Performance

Aug 13

EasyInsights

CRMs Vs CDPs — The Better Option for Your Business

A survey conducted by Gartner revealed that only 14% of businesses have achieved a functional customer-360, while a massive 82% still aim…

Aug 13

CRMs Vs CDPs — The Better Option for Your Business

Aug 13

EasyInsights

When and How to Use Linear Attribution in Marketing

Understanding the impact of each interaction in the customer journey is essential for optimizing campaigns and maximizing ROI. The Linear…

Aug 13

When and How to Use Linear Attribution in Marketing

Aug 13

EasyInsights

EasyInsights

Unlock Your First Party Data To Supercharge your Marketing. Real-Time & Accurate data. Say Goodbye to data Engineering, ETL, Manual Efforts, & Expensive CDPs.

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