EasyInsights – Medium

EasyInsights

First-Click or Last-Click Attribution Models: What is Right for Your Marketing Strategy?

Attribution is a critical aspect of digital marketing, enabling businesses to determine which marketing channels and touchpoints contribute…

Jul 17

First-Click vs. Last-Click Marekting Attirbution Model

Jul 17

EasyInsights

Demise of Third Party Cookies and Its Impact on Marketing

Google recently announced that it is yet again delaying the removal of third party cookies from Chrome to the second quarter of 2025. This…

Jul 9

Demise of Third Party Cookies and Its Impact on Marketing

Jul 9

EasyInsights

7 Ways to Reduce Customer Churn Rate

According to Marketing Metrics, you are 60% more likely to sell to your current customers as compared to a 20% probability of selling to a…

Jul 9

7 Ways to Reduce Customer Churn Rate

Jul 9

EasyInsights

User Segmentation in Marketing — All You Need to Know

Personalization and automation are two essential tenets of the art that is performance marketing. However, one can’t benefit from these…

Jul 9

User Segmentation in Marketing — All You Need to Know

Jul 9

EasyInsights

Customer 360 : What it is and Why it is Important

Today, the average user is exposed to approximately 10,000 ads every day. Considering this, businesses have to work relentlessly to keep…

Jul 9

Customer 360 : What it is and Why it is Important

Jul 9

EasyInsights

How to Implement a First Party Data Driven Approach to Multi-Channel Content Distribution

Khyati Agarwal

Jul 9

How to Implement a First Party Data Driven Approach to Multi-Channel Content Distribution

Jul 9

EasyInsights

Impact of Third Party Cookie Loss on B2B Marketing

Khyati Agarwal

Jul 9

Impact of Third Party Cookie Loss on B2B Marketing

Jul 9

EasyInsights

First Party Data Onboarding — All you Need to Know

Brands have always known the value of first party data. However, their efforts to actually leverage it have picked up pace recently due to…

May 13

First Party Data Onboarding — All you Need to Know

May 13

EasyInsights

First Party Data Strategies to Drive Account-Based Marketing

Come September 2024, third party cookies are officially losing their spot in Google’s cookie jar. Having already commenced their eviction…

May 13

First Party Data Strategies to Drive Account-Based Marketing

May 13

EasyInsights

Creating a Comprehensive Google Analytics Report

Analyzing the output data of a campaign is one of the biggest factors adding to its success. The performance tracking makes it easy for the…

May 3

Creating a Comprehensive Google Analytics Report

May 3

EasyInsights

EasyInsights

Unlock Your First Party Data To Supercharge your Marketing. Real-Time & Accurate data. Say Goodbye to data Engineering, ETL, Manual Efforts, & Expensive CDPs.

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams